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STPrism

- snake-oil salesman

4 min read

Step right up, ladies and gentlemen, captains of industry, and weary problem-solvers! Gather ’round, because I’m about to let you in on the secret that the high-priced consultants and the business schools don’t want you to know. You’ve been told that change is hard, that it’s slow, that it requires “blood, sweat, and tears,” and that you have to spend millions of dollars and years of effort to turn your ship around[1].

I am here to tell you that is all a lie!

I’m offering you a miracle cure that is rigorously scientific, a proprietary blend of “snake oil” that—unlike the other fellows’—actually works[2]. We call it Minimalist Intervention, and it is the only way to get maximum results with zero effort[3],[1].

**Forget Everything You Know About Reality!**First, you have to throw away those dusty old textbooks. That “cause-and-effect” nonsense? That’s 400 years out of date, cooked up by men in powdered wigs and knee breeches[4],[5]. We don’t look for causes here! We don’t build “models” or draw fancy charts with boxes and arrows—that’s just playing with toys[6],[7].

We operate on a radical “new epistemology” called E2[8]. We know that the universe isn’t solid; it’s a kaleidoscope of “flux and constraint”[9],[10]. Change is happening all the time! You don’t need to make it happen; you just need to stop preventing it[11]. We treat every situation as a “singularity”—totally unique, never to be repeated[12],[13].

**The Magic of the Reverse Butterfly!**You’ve heard of the Butterfly Effect? How a bug flaps its wings in China and causes a storm in New England? Well, folks, I’m selling you the Reverse Butterfly! We can walk into your office, look around for three or four hours, and pinpoint the exact butterfly that needs to flap its wings to give you a sunny weekend on Cape Cod[14],[15].

We find the one tiny, microscopic constraint—the “context marker”—that is holding your problem in place[16],[17]. We flick it, and—PRESTO!—the whole system flips instantly into the state you desire[18],[11].

**Miraculous Results for Pennies on the Dollar!**Does this sound impossible? “Impossible” is just a word for things we haven’t done yet![19],[20].

• I’ve seen a government department on the brink of collapse saved overnight! How? By moving a coffee pot 12 inches to the left![21].

• I’ve seen a media giant transformed by asking a single question about baseball![21].

• I’ve seen a company save half its revenue with a 37-word telephone message![22],[21].

**Don’t Solve Problems—Ignore Them!**That’s right! Stop trying so hard! The “paradox of intention” means the more you try, the worse it gets[23]. We don’t solve problems; we sidestep them entirely[24],[25]. We ignore the “problem” because it’s usually just a distraction, a “failed solution” you’ve bamboozled yourself with[26],[27].

The OfferGive us just four hours with your top executive. We won’t learn about your business (that’s a waste of time!), we won’t diagnose your culture, and we won’t run a training program[28],[29]. We will ask you a few strange questions, perform a “hermeneutics of desire,” and hand you a precision-engineered, idiosyncratic solution that will cost you next to nothing and fix everything by lunchtime[30],[31],[32].

Why push a pea up a mountain with your nose when you can just pocket the pea?[33],[34]. Come get your Minimalist Intervention today—it’s the science of doing as little as possible to get exactly what you want![3].

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