(with Klaus Krippendorff)

These documents explore the intellectual shift from technology-centered design to a human-centered “semantic turn” that prioritises how people construct meaning through artifacts. The author argues that meaning is not an intrinsic physical property but emerges through a dialogic interaction between a user’s conceptual world and an object’s affordances. This framework distinguishes between “tame” problems—which are predictable and linear—and “wicked” problems, which are complex, social, and lack singular solutions. Within this transition, content analysis and cybernetic systems are presented as vital tools for interpreting the linguistic and social contexts that define how objects are used. Ultimately, the sources advocate for a second-order understanding, where designers act as participants in a broader ecology of stakeholders and diverse cultural narratives.